A bespoke credit program, built around your customers.
Gynger builds a credit program around your customer base and sales motion, then provides the capital and infrastructure to run it.
HOW IT WORKS
From your customer base to a program that keeps improving.
Off-the-shelf financing starts with a lender's standard parameters. We start with your customers, your sales motion and the way they buy.
1
Learn
Customers · sales motion
2
Build and launch
We configure the program around your customer base and sales process, then bring it into your existing workflows.
Program · workflows
3
Run and improve
It runs on Gynger's infrastructure, with agents behind the scenes and performance informing how it evolves.
Agents · performance
"The traditional underwriting criteria simply didn't account for venture-backed growth companies that had limited operating histories but also significant market potential."
Derek Howard, PRSP Lead
WHY YOUR OWN PROGRAM
Why run your own credit program?
Help more customers buy
Give customers financing built around how they actually buy.
Keep the relationship
Financing stays under your brand, not a third party's.
Get paid upfront
Your customer pays over time while you receive the financed amount upfront.
Share in the upside
Participate in the financing revenue your program generates.
POWERED BY GYNGER
Our agents run your program behind the scenes.
Your team keeps selling the way it already does. Gynger's agents run the workflows behind the program, from offers and applications through underwriting and payment operations.
Performance data helps refine the program as it runs.
Built into the way your team already sells
Financing appears inside the systems and workflows your team already uses.
WHO DOES WHAT
You control the program. Gynger powers what sits behind it.
You control
•
Your brand and customer relationship
•
Where financing fits into your sales process
•
The commercial experience you want to offer
•
Which customers you make financing available to
•
Your credit criteria, on your own capital
Gynger powers
•
Your brand and customer relationship
•
Where financing fits into your sales process
•
The commercial experience you want to offer
•
Which customers you make financing available to
•
Your credit criteria, on your own capital
QUESTIONS
The things finance teams ask first.
Do we have to supply the capital?
No. Gynger funds the program. You can also put your own capital to work where you want the return on it, in whatever mix suits your cash position.