September 2025
BCG Report finds SaaS vendors embedding finance see 2.5x higher retention
New Boston Consulting Group research finds that SaaS providers offering integrated finance and payments solutions now account for 36% of SME acquiring revenues and are expected to increase to 45% by 2028. According to the report, using embedded payments platforms delivers measurably stronger go-to-market results: software combined with embedded payments have 2.5x higher retention versus non-embedded solutions. Read the full report here.
CFO bottomline: Platforms with embedded financial services create "self-reinforcing financial ecosystems" that help to reduce operational complexity while enhancing customer and vendor loyalty. With a $185 billion total addressable market and only $32 billion current penetration, embedded finance adoption is accelerating fast, making early adoption crucial for SaaS companies seeking to gain a competitive advantage in cash flow management and operational efficiency.
Discover how Gynger’s embedded financing solution seamlessly integrates with your platform to drive cash flow optimization and stronger customer retention.
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