As we move through Q1 2026, we’re continuing to build on the momentum we started in January. This month, we’re rounding out our subscriptions functionality with new automation and flexibility that makes it easier than ever for vendors to offer recurring billing, regardless of how subscription agreements are designed.

Subscriptions: The Complete Picture

What is it?

Subscriptions in Gynger give technology vendors a native, end-to-end way to offer and manage recurring billing for their customers, directly within the same platform they use to manage payment terms, upfront fees, and accounts receivable. Whether a vendor’s business runs on predictable billing cycles or needs billing to kick off the moment a customer signs up, Gynger’s subscription functionality is built to match.

Gynger supports two distinct subscription configurations:

• Date-Based Subscriptions: Vendors set specific service start, service end, and billing start dates, giving finance teams precise control over billing cycles. This works well for businesses with standardized contract terms or defined service periods.

• Activation-Based Subscriptions: Billing begins automatically the moment a customer sets up payment, with no fixed start date required. Recurring charges kick off from the activation date and continue monthly from there, eliminating timing friction and reducing manual setup. This configuration works particularly well when using Gynger programmatically via the widget or API.

Both subscription types are now fully supported through the Gynger widget and API, meaning vendors can offer customers a seamless checkout experience through “Pay with Gynger” regardless of which billing model they use. 

Combined with the setup fee functionality introduced in January, which allows vendors to collect upfront payments for things like hardware, installation, or activation charges alongside recurring billing, Gynger’s subscription feature now covers the full range of how B2B technology vendors actually structure their deals.

How does it work?

1. Navigate to the Gynger App

2. Create a new offer and select Subscription as the payment structure

3. Choose your subscription configuration:
   
   

   • For anchor-based: specify service start date, service end date, and billing start date

   • For activation-based: billing begins automatically upon the customer’s payment setup, with no additional date configuration required

4. If applicable, add an upfront payment to collect setup fees, hardware costs, or activation charges alongside the recurring billing

5. Select which monthly subscription amount.

6. Share the offer directly or enable checkout.

Why is it helpful?

• Fits how your business actually works: Whether you bill on fixed cycles or activate service on-demand, you can configure subscriptions to match your operational workflow and customer expectations without workarounds.

• Eliminates timing friction: Activation-based billing removes the need to manually coordinate start dates, making it faster to get customers onboarded and revenue flowing.

• Seamless for programmatic use: Full widget and API support means subscriptions can be embedded directly into your existing checkout flow, giving customers a smooth “Pay with Gynger” experience without leaving your platform.

Ready to put subscriptions to work? Gynger is a cash flow management solution with embedded financing that gives technology vendors the power to offer flexible payment terms while securing upfront payment. Our team is here to walk you through these updates and show you how Gynger can streamline your billing operations, accelerate deal flow, and improve cash flow visibility.

Schedule a call with our team to learn more.